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The Back Bending Problem

If you’ve ever shoveled snow you know that in a short period of time, your back will inevitably start to hurt from repeatedly bending over to either apply downward force to push and scrape the snow or by lifting and throwing the snow.


Leading with Innovation

Inventors have come up with hundreds of variations of products to try and solve this problem. Such inventions include walk-behind personal plows, variations of shovels with bent ‘ergonomic’ handles, auxiliary handles that attach to the shovel handle, or a second fixed handle built into the shovel handle. Try as they might, not one of them effectively solves the problem of bending over to use the shovel.

Straight Forward Solution

Our answer to the deficiencies of current products in the market is called Reach Right. Reach Right extends the user’s reach and allows them to stay upright while using a snow shovel. Users can attach Reach Right with minimal effort for an immediate, sturdy, and strong hold on any long-handled tool shaft with a diameter of 1-1/8″ to 1-5/8″.



Inventor & Owner

Mike has over 20 years of experience
in the sales, finance, and business
development space.

Mike Rydell

Business Development & Owner

Mike has over 20 years of experience
in the sales, finance, and business
development space.

Guy Nelson

Engineering/Product Development & Owner

Guy is an experienced engineer and is
the owner/operator of Anvil Design
and Manufacturing.

A Teenage Idea Brought to Life

James is the founder/inventor of Reach Right and has 25 years of experience in real estate sales, management, and maintenance. Since James could first drive, his father had him working for the family business of real estate. One of those jobs was snow removal, and thus Reach Right was born. Even as a young teenager that much shoveling was hard on his back. He was in class at NDSU and doodled a sketch of it, a few years later he had a utility patent and his first usable prototype.

The hardest part of the design was the fastening system. Originally the straps were nylon and velcro with custom-cut silicone pads for channel liners. This slipped up the shovel Reach Right Inc. 3 of 44 handle often and wasn’t the correct way to bring to market. A few years ago he was using a GoPro mount for securing his camera to large tubing and the solution was found and implemented into the current design you see today.

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